Essential U Blog

AIA International Aromatherapy Conference & Wellness Expo

The Alliance of International Aromatherapists invites you to their 3rd Biennial International Aromatherapy Conference and Wellness Expo to be held September 29-October 3, 2011 at the Minneapolis Marriott Southwest, in Minnetonka, Minnesota.

        

With the theme, The Future of Aromatics in Integrative Healthcare, AIA is hosting an array of industry leaders who will be presenting on a variety of topics including the use of aromatherapy in clinical setting, spa, personal care and other integrative therapies, as well as aromatherapy research and natural perfumery.

NEW Flash Sales!

I’m sure you are all familiar with a Flash Mob.  Just in case you have never seen one at work we included an example of a well-known Flash Mob scene.

      

At Essential Wholesale we are playing off the idea of the Flash Mob to create a Flash Sale.  We are going to promote short time only specials that are exclusive to Essential Wholesale social media friends.  For those of you following us on Twitter, Facebook, LinkedIn and Tumblr you will be able to take part in our Flash Sale by taking advantage of these short term specials as they appear and you can help us by taking part as our Flash Mob associates by passing the word on in a quick and orchestrated method. 

For the first few weeks we will give you an hour to take advantage of the Flash Sales, but after that they will shorten in time.  Just like a Flash Mob you won’t have any idea of when they are coming and what the special will be.  We encourage you to watch us closely to take part in the great deals that will be part of our Flash Sales. 

Follow us at @EssentialWhlsl on Twitter, Essential Wholesale on Facebook, Essential Wholesale on LinkedIn and Essential Whoesale on Tumblr. 

NEW Melt & Pour Soap Kits

We are excited to offer you Melt & Pour Soap Kits that include all of the ingredients pre-measured for each of the recipes in my book How to Make Melt & Pour Soap from Scratch.  If you recently picked up my book or are placing an order for a book today these kits will give you a simple way to see just how simple it is to make Melt & Pour Soap from scratch!

        

If you don't already have a copy of my book you can purchase one here and pick a kit or two to do your first test batch of Melt & Pour Soap from scratch.  We even take the measuring step out so that you can focus on the methodology.  Any of our kits are the perfect place to start.  You can pick from Basic Soap Base Kit, Cyrstal Clear Soap Base Kit, High Sudz Soap Base Kit or the White Soap Base Kit. 

A Closer Look at Triethanolamine (TEA)

Essential Wholesale carries an ingredient called Triethanolamine (TEA), which can be used in a varity of products. This week I showed you how to use it in my Kitchen Chemistry video. I thought I would give you a little more info on this ingredient. Enjoy!

        

Triethanolamine (TEA) is a clear, viscous liquid used to reduce the surface tension in emulsions.  This allows the water-soluble and oil-soluble ingredients in a formula to blend better.  It is a strong base, which makes it useful in adjusting the pH of a cosmetic formula.  TEA is completely soluble in water and is rapidly biodegradable.

TEA neutralizes fatty acids and solubilizes oils and other ingredients that are not completely soluble in water.  TEA combines the properties of both amines and alcohols and can undergo reactions common to both groups. As an amine, TEA reacts with acids because it is mildly alkaline, and forms soaps.  When TEA acts as an alcohol it is hygroscopic and can cause the esterification of free fatty acids.   

Essential Wholesale Recipe Wall of Fame :: Ocean Waters Creme Eye Shadow

Lisa Biagi, Essential Wholesale's Office Manager, is not to new to the wall of fame and not new to Essential Wholesale. Lisa has been here for almost 5 amazing years, so for her wall of fame she wanted to do something a little different. She wanted to make a Creme Eye Shadow, Enjoy!

      

Lisa grabbed Green Matte Eye Shadow, Peacock Eye Shadow, Golden Moss Eye Shadow, M&P Lip Balm, and Corn Starch. 

The “What” of Diet :: By Adam Pennington

In my first article on health and fitness I gave an introduction to the two most important aspects of health; diet and exercise. In my last post, I delved into the “why” part of diet; now I will discuss the “what.” By this point in the health and fitness section of the blog, I hope that readers might be thinking something along the lines of “Ok, so I understand the importance of my diet, but what fuel do I actually need?” This is actually a very complex question, and a truly thorough answer would fill volumes. Instead, this article is intended to give the reader an overview of diet. So… here we go!

       

As is probably known, energy is measured in “calories.” One calorie is defined as the amount of energy it takes to heat one gram of water one degree Celsius. A “food calorie” or “Calorie” (with a capital C) is what is found on nutrition facts labels, and is actually one thousand lower-case-c “calories.” For the rest of the article, any reference to “calories” is referring to “food calories.” In order to achieve weight and fitness goals, calorie consumption is where it all starts. If the body takes in more calories (energy) than it expends, then the body will deposit that excess somewhere (whether that be in the form of fat or muscle will be discussed later.) If the body expends more energy than it is consuming, it will begin to feed on stores of energy in the body, and weight loss will occur.

Pricing Your Product – Retailing vs. Wholesaling - By Diane

Pricing Your Product – Retailing vs. Wholesaling
Gross Margin & Markup

I just returned from the Handcrafted Soapmakers Guild meeting in Miami Florida and boy did I learn a lot!  It was wonderful to learn about the chemistry of soap making and especially watching Kayla make melt and pour soap base from scratch, but most of all I was thrilled to meet and learn about our customers.  Words like passionate, artistic, committed and creative all come to mind.  For so many of you it is almost a calling, making these products. 

Weekly 10% Discount Coupon Codes for Kitchen Chemistry Items

This week on Kitchen Chemistry with Kayla discovered How to Troubleshoot Cloudiness in Melt & Pour Soap Bases! You can watch the video here. 

      

Use coupon code: SPADAY10 to get 10% off bulk bases in our SPA category! 5/25 - 5/31

EW Spa Category 

Kitchen Chemistry :: DIY How To Troubleshoot Cloudiness in Melt & Pour Soap Bases

Use coupon code: SPADAY10 to get 10% off bulk bases in our SPA category! 5/25 - 5/31

EW Spa Category 

Customer Product Reviews :: Essential Wholesale Facial Cleanser's Part 2

Essential Wholesale present part 2 of the Facial Cleanser, I hope you enjoyed last weeks. Here are some more great product reviews. Enjoy!

      

Equalizer Facial Crème Cleanser-

Reviewer: Patty Duke from Huntington Beach, CA United States  First of all, I have Rosacea (bad) and most cleansers leave me with a moisture-balance problem.  Dry on the outside, oily just waiting to clog up in the pores.  Boy, was I surprised.  I used it (confidently) when I was going to a baby shower.  My face looked great, I was not broken out, and my skin looked plump and younger.  Now I'm into it.  Stocking up for me