Essential U Blog

National Sense of Smell Day

Your sense of smell is something to celebrate.  On the last Saturday of April we celebrate National Sense of Smell.  Complete or partial loss of the sense of smell can effect your quality of life.  You can learn more about Olfactory Dysfunction on the Sense of Smell Institute website. 

     

At Essential Wholesale we celebrate the sense of smell everyday.  Our warehouse and offices smell amazing.  The best aromas in the building come from the room and giant cooler that we store our essential oils and essential oil blends in and our manufacturing space.

Here a few Fun Facts from the Sense of Smell Institute.

"Our sense of smell is so powerful that when you smell skunk, you are smelling 0.000,000,000,000,071 of an ounce of scent." 

"No two people have the exact same odor-identity or “smell fingerprint” which is determined by many factors including: our genes, skin type, diet, medicine, mood state and even the weather."

"Your nose can smell directionally, telling you where an odor originates."

Spring Cleaning at Essential Wholesale

     

It is Spring Cleaning time at Essential Wholesale.  We are passing on the savings to you with a coupon code for 10% off already reduced Clearance Items.  Simply use coupon code SPRINGCLEAN11 at checkout from now until May 1st.

Like Us! and Pass it On :: Facebook Special Offer

Do you remember what it was like in Kindergarten?  I do.  I remember clearly sitting down next to Jennifer on the playground and asking, "Will you be my friend?"  She said, yes and we were best friends. 

     

On the playground of Facebook we are asking you to "like" us and tell your friends about Essential Wholesale.  Once you help us reach 16,000 likes we will tell all of our Facebook friends a secret coupon code that will be good for a 16% discount on bases. 

Will you be our friend and like us?

A Closer Look at Glycerin

Vegetable Glycerin, also referred to as Glycerol, is a sugar alcohol that is obtained by adding alkalies to fats and fixed oils. Glycerin is a soothing humectant that draws moisture from the air to the skin. It is an emollient, which makes the skin feel softer and smoother.  Glycerin has a high hydrophilic (water) factor and a low lipophilic (fat) factor. It is completely miscible with water.

      

The FDA includes Glycerin on its list of direct food additives considered Generally Recognized As Safe (GRAS), and on its list of approved indirect food additives. Glycerin is also an FDA approved active ingredient in Over-the-Counter (OTC) skin protectant drug products, ear drying products and it’s an approved demulcent for the eyes.

Begin With the End in Mind :: Guest Post by Diane

Since I am not yet very knowledgeable about our industry but I do know a good deal about business Dennis and Kayla asked me to write articles about business in general and lessons I have learned.  This is the beginning of a series where I will share some of the mistakes I made and things I discovered on my journey that most business owners never think of until it is late in the game.  My background is family owned business where I inherited a business with my father’s name on it.  The business was established in 1935 and was well known in our industry.  The name of the company, my father’s name, was valuable intellectual property and an asset to the business.  Early on it never occurred to me that at the point we wanted to sell our business having his name on it would be a bad thing.  This was the first lesson in a long line of realizations that woke me up to planning ahead.  What would happen to my father’s name if the people I sold the company to trashed it or turning it in to a business without integrity?

You will be following my journey with me and learning the hard won lessons that made me the savvy business person I am today.  Dennis and Kayla are much younger than I am and still building and growing their business, but at some point all of us want to harvest the fruits of our labor and that is what this series of articles is about…preparing for the day of harvest.

     

It's another evening, dinner is done, the dishes are put away, the kids are in bed and everything is ready for another day of work tomorrow.  As you sit you dream about the company you will one day build…it will be small to start, probably in your kitchen but you dream about the products you have in your head, the ideas you have to market your products and then you think about tomorrow where you will spend another day working for someone else…  Someday you will build that company; someday you will have your dream; someday you will be your own boss.

Well, finally it has happened and you've started your own business from your home.  You are making products and selling them on Amazon, from your website online, or maybe you even managed to get them in a few stores.  As your success builds and more customers find you; your biggest worries are about cash flow and products.  Soon you hire more people and rent a space.  You are growing and every year you become more successful but you deal with new problems, labor laws, taxes, regulations and on it goes. 

Kitchen Chemistry :: DIY Yoga Mat Cleansing Spray

DIY Yoga Mat Cleansing Spray Recipe. Use coupon code: YOGAMAT10 to get 10% off the ingredients below!
½  tsp Tea Tree Essential Oil .05 ounces by weight
½ tsp Patchouli Essential Oil .05 ounces by weight
½ tsp Lemongrass Essential Oil .05 ounces by weight
2 tablespoons Lavender Essential Oil .7 ounces by weight
3 Tablespoons Polysorbate 20 which is 1.5 ounces by weight
1 cup Deionized or Distilled Water 8 ounces by weight
2 cups Liquid Castile Soap 17.2 ounces by weight

Weekly 10% Discount Coupon Codes for Kitchen Chemistry Items

This week on Kitchen Chemistry with Kayla we made Yoga Mat Spray. You can watch the video here. 

      

Use coupon code YOGAMAT10 to get a 10% discount on all of the items used to make Yoga Mat Spray this week (April 28 - May 3).

Tea Tree Essential Oil
Patchouli Essential Oil
Lemongrass Essential Oil
Lavender Essential Oil
Polysorbate 20
Liquid Castile Soap

NEW Book Coming Soon :: How to Make Melt & Pour Soap Base from Scratch

I am so excited to announce the imminent releases of my first book, How to Make Melt & Pour Soap Base from Scratch, A Beginner's Guide to Melt & Pour Soap Base Manufacturing.  We will be sharing the release date sometime this week -- so stay tuned. 

     

I will be doing a two part demonstration on recipes from How to Make Melt & Pour Soap Base from Scratch a the Handcrafted Soapmakers Guild 2011 Annual Conference in Miami, FL from May 18-20th.  Hope to see you there!  In the mean time stay tuned for the book date release. 

You can read more about the book why I wrote it on Indie Business Blog. 

 

Everyday is Earth Day at Essential Wholesale

Essential Wholesale is a green energy-neutral company that uses renewable energy. Our warehouse uses the heat generated by our manufacturing processes to heat the warehouse year round as needed. Our employees are actively involved in a recycling campaign on everything we use in our offices.  Our lights are automatic and they turn off when no one is in the room. 

     

We consider the environmental impact of every ingredient that we carry at Essential Wholesale.  You can read more about our knowledge of green ingredients by reading an article we had published in Les Nouvelles Magazine on Green Ingredients, Beyond the Surface.

Weekly 10% Discount Coupon Codes for Kitchen Chemistry Items

This week on Kitchen Chemistry with Kayla we made Sun Dust Body Shimmer. You can watch the video here. 

      

Use coupon code SHIMMER10 to get a 10% discount on all of the items used to make Sun Dust Body Shimmer this week (April 20-26).   

DIY Sun Dust Body Shimmer Chemistry Coupon Code Items
Sericite Mica
Glitter Powder
Gold Salmon
Brown Iron Oxide
Lavender Essential Oil