How to Protect Your Business in a "Down" Economy

Start With the Basics

fter 9/11, the economy took a down turn. During that time, we created the Basic Line of products in order to provide an affordable cosmetic base that was not filled with chemicals. It is tough to compete when our competitors sell chemical filled cosmetic bases that are cheaper.

       

We refused to compromise our quality by adding chemicals that would lower our costs. Instead, we created the Basic Line of products that are simple, clean and use less expensive natural ingredients.

Our original line consisted of:

• Basic Lotion
• Basic Shampoo
• Basic Conditioner
• 3-1 Basic Gel
• Basic Crème

Over the years, we have expanded the basic line to include:

• Thick Basic Shampoo
• 3-1 Thick Basic Gel
• Basic Ultra Thick Crème
• Basic Concentrate Crème
• Basic M&P Lip Balm
• Baby Basic Crème
• Basic Baby Lotion

Say that three times fast!  With the basic line, our goal is to keep the number of ingredients to a minimum in order to protect the bottom line from a large number of inflation costs of ingredients. The quality is high, the ingredient list is short and the products are fantastic.

Basically, pun intended, it is the best of all worlds.